Most Important Horticultural Fair for China Registers Substantial Exhibitor and Visitor Pluses This year's Hortiflorexpo IPM Beijing has excelled itself: There is a succession of records in the assessment of the joint fair of Hortiflorexpo China and IPM ESSEN. "This year, we were able to substantially raise the numbers not only of exhibitors but also of visitors and are more than satisfied. Hortiflorexpo IPM Beijing has once more provided evidence of what significance it has for the green sector. The Chinese market is booming," was the summary made by Oliver P. Kuhrt, CEO of Messe Essen.
At Hortiflorexpo IPM Beijing 2016 from May 11 to 13, 679 exhibitors from 30 countries presented their innovations and trends in the green sector to an international public at the fair. For comparison: Two years ago, there were just 427 exhibitors from 26 countries in Peking. This enormous growth, with regard to the registration of exhibitors alone, was also the reason why the fair this year took place on Peking's largest fair site, the new China International Exhibition Center. On over 31,000 square metres, Hortiflorexpo IPM Beijing has found its new home here.
It was possible to substantially raise the number of visitors, too. With over 28,900 guests at the fair, around 10,000 more came this year than just two years ago. The internationality is thus undiminished on a high level. The trade visitors travelled from 46 countries on all continents. This positive assessment goes back to Messe Essen which, as the international coorganiser and due to its influence from IPM ESSEN, has set the points towards China.
We are represented at Hortiflorexpo IPM Beijing with a booth for the first time. We are definitely more than satisfied with the course of the fair and have established outstanding business contacts. We will continue our activities in China in the future, too - the Chinese market is offering us no end of possibilities. Jairo Cadavid, Director de Promocion, Asocolflores, Colombia:
The fair has gone very well for us. We are particularly impressed by the high visitor quality. In addition to fantastic contacts, we are particularly pleased about a very large order which we were able to conclude during the time of the fair Richard De Quesada, International Sales Manager, Lambert Peat Moss Inc., Canada:
The number and quality of the visitors have met our expectations. We rate the biennial frequency of the fair with both the Peking and Shanghai locations as positive because a higher total number of possible interested parties can be reached and the fair certainly remains more interesting at the respective venues. Markus Eberlen, Terracult GmbH, Germany:
The fact that this year's Hortiflorexpo IPM Beijing is making history is proven impressively not only by the numbers of exhibitors and visitors. In addition to fair booths from Germany, France, Japan, the Netherlands and Taiwan, there were also official joint participations from Ecuador and Colombia for the first time. Cut flower producers from Kenya showed enormous presence. too. The Federal Ministry of Food and Agriculture promoted the participation of German companies for the umpteenth time. On 192 square metres, 14 firms presented products "Made in Germany". Top German florists accompanied the joint booth with live demonstrations.
Supporting Programme Met With Great Approval
This year, Hortiflorexpo IPM Beijing set standards with its comprehensive, informativen and varied supporting programme, too. Before the first day of the fair, the organisers had already invited people to a tour which permitted insights into Chinese horticulture. During the fair, florists from Germany, Japan, Taiwan and the USA impressed time and time again with their impressive demonstrations on the large show stages. Up-and-coming florists provided evidence of their ability in an exhibition. And finally, the numerous seminars about horticulture, landscaping, horticultural technology as well as new varieties and breeds again highlighted the enormous significance of Hortiflorexpo IPM Beijing as the meeting place of the sector.
Together Towards the Future
Hortiflorexpo China and IPM ESSEN are two strong brands which have grown together successfully in China. The joint event has long since been regarded as an institution. The Chinese government has also recognised the fact that this cooperation bundles areas of competence which are being successfully incorporated into the growth market of China and has initiated the "Beautiful China" project. Additional, new chances for the horticultural sector will be created with this political reform approach for improving the quality of the air and the environment. Outlook for Hortiflorexpo China In the coming year, Hortiflorexpo China will take place in Shanghai from May 10 to 12, 2017.