3RD INTERNATIONAL FLORISTS CONGRESS

The 3rd edition of The International Florists Congress organized by Austrian company Lehner Wolle is set to be held June 7th – 8th 2016. The event which brings together renowned floral designers, expert speakers, flower wholesalers and media will be held at the Melodium in Peuerbach Austria.

Sixteen Floral Designers from seven countries are expected to grace the 2016 Congress themed Profiting through Inspiration. Apart from enjoying a unique experience of what Austria has to offer, congress attendees will be able to discover new trends in floristry that will be able to aid them in pursuing present and future success. According to Felicitas Lehner CEO of Lehner Wolle, the congress aims at equipping flower shop owners with ideas that can help them sell easily. These include decorations in S.M.L and how to make eye-catching window displays, bouquets among others. 

Part of the program includes floral art presentations from special guests: British Master-florist & runner up during the 2015 Interflora World Cup Neil Whittaker and celebrated German Floral designer Björn Kroner-Salie`.  

Other florists expected to make presentations are Franky Bollingh and Stijn Simaeys from Belgium; Brigitte Heinrichs, Bettina von Hollen, Jan Dirk von Hollen, Guido Camin and Doreen Neumann from Germany; Laurence Hanauer from France, Antonio Trentini and Rudy Casati from Italy; Jantine Van Bruggen from the Netherlands and Silvia Unterberger, Johann Obendrauf and Christian Platzner from host country Austria.

Lehner Wolle was established in 1969 in Waizenkirchen, Upper Austria and is a company known globally for their wide product range of Lehner Wolle³ flower wool, which is quite popular in the florist industry.