Less than three months before IFTEX is going to take place for the 5th time, the Kenyan based International Flower Trade Exhibition has grown into one of the most important cut flower trade events in the world. It took just 5 years to accomplish this mission. With a record number of over 200 exhibiting flower related companies this year, IFTEX will be more attractive than ever before.
Exhibit space has doubled since the first edition back in 2012 and will again increase this year with 20% compared to last year, mainly as a result of more exhibiting Kenyan flower growers. The number of exhibiting companies at this moment stands at 173 and it is expected to easily reach 200 by June.
Because of the 5th anniversary of IFTEX, the 20th year anniversary of the Kenyan Flower council KFC and the various simultaneously held meetings of different floriculture related international organizations, such as Union Fleurs, this year’s IFTEX Expo is going to be accompanied with many side activities. The organizers have launched a strong international campaign to especially attract new flower buyers to attend the show in June. “As part of our visitor promotion efforts we are trying to get a delegation of US flower buyers to visit Kenya in June, so we continue promoting African flowers into the US market”, said Dick van Raamsdonk in Los Angeles last week during World Floral Expo.