Royal De Ruiter East Africa welcomed African rose growers and other players in the floriculture industry to their first open house showcase this year. The two day event held on 9th and 10th March was an opportunity for Royal De Ruiter to showcase their current commercial varieites, new market introductions as well as code varieties.
"The open days were timely as we got to share with our partners our strategic plan moving forward especially after receiving our royal designation just before close of 2015," said Edward Manning, MD Royal De Ruiter East Africa.
Notably present during the open days was one of Royal De Ruiter owner directors Henk de Groot who interacted with guests as they shared ideas and exchanged deals.
Rose varieties bred at Royal De Ruiter are sold worldwide, supported by a network of agents and representatives who provide prospective buyers with carefully compiled information based on measurements carried out on our products at our various testing facilities. Royal De Ruiter also has testing facilities in all of its production areas across the globe, an approach that has proved highly beneficial in realising the firm’s envisioned goals in respect of product differentiation.
Sharing moments of the Royal De Ruiter East Africa Open Days
Some of the rose varieties on display