What do you get when you combine flower stylists, many flowers, plants, accessories and a camera? The Flower Factor Floral Tweet Jam.
The live event was held in the Royal FloraHolland House: an inspiration for the people in the room and those watching the screens, complete with an explanation from Lucas Vos regarding the strategy of Royal FloraHolland.
It was also inspiring for the participating florists. Sarah Dikker, Hollands Best Florist in 2014, Inge Quint and David Ragg, whom were asked about the tweet jam, were thrilled. For instance, David from England got straight of the airplane into the Tweet Jam. By staying organized in his work, he is able to keep track of everything and stay calm, even in the middle of a hectic Tweet Jam. Sarah allowed herself to be creative with abandon. "It's a personal struggle but very inspiring. Sometimes you make the most beautiful things from simple materials."
Inge made a stunning fur bouquet. "It was shoved into my hands, so I thought: sure, why not? Ideal for covering the vase. Beautiful fur is, after all, much more exciting than dirty vase water."