Flower color still plays a key role in purchase preference for fresh cut roses. That is why white and red roses remain a dominant force in the industry. Alongside other colored roses such as yellow, orange and pink, depending on season. When we visited NIRP East Africa, these new codes caught our interest and looked very promising in their color segments. Any grower looking for a red rose, white rose or yellow rose to introduce to their assortment should visit NIRP East Africa and check out these codes.