Peak period in the horticultural sector - Flowers and plants are the best present for Valentine's Day

The last week before Valentine's Day is one of the busiest weeks of the year for the international flower sector, and thus also for Royal FloraHolland. While in a normal week around 50 million flowers are traded by us, this quantity can rise in the week before Valentine's Day to 1.5 and even 2 times as many flowers.

Roses and tulips are traded the most; about 100 million roses and 120 million tulips. Our customers also buy another 100 million flowers and around 20 million houseplants on our international platform, both physical and digital. Especially in the week before Valentine's Day, Royal FloraHolland is a well-oiled logistics machine with a profusion of colours and scents.

Flowering the World
Of these 100 million roses, our customers export about 75% all over the world. A similar ratio applies to other flower varieties. On Valentine's Day all flower varieties sell well: along with roses and tulips, chrysanthemums, gerberas, fresias, anemones and alstroemerias are important in the available assortment, as are a number of typical spring flowers (daffodils, hyacinths).

All colours
Of these 100 million roses, our customers export about 75% all over the world. A similar ratio applies to other flower varieties. On Valentine's Day all flower varieties sell well: Along with roses and tulips, chrysanthemums, gerberas, fresias, anemones and alstroemerias are important in the available assortment, as are a number of typical spring flowers (daffodils, hyacinths).

Roses for the French en British
Valentine's Day is celebrated throughout Western Europe, but it is primarily the French, the Germans and the British that accompany their feelings of love, friendship or appreciation with a bouquet. France, Germany and the UK are important export countries for the Dutch horticultural sector all year round, not just on Valentine's Day. While in the Netherlands and Germany recipients are pleased with a mixed bouquet, a large proportion of the French and British feel there is only one real Valentine's Day flower: the rose.

A healthy and happy Valentine's day
Various studies have revealed that flowers and plants contribute to improved health and a general feeling of happiness. For example, one study conducted by TNO showed that pupils in a class with many flowers or plants scored higher, and the air quality was measurably better. Flowers and plants make you healthy and happy.

Valentine's Day actions on social media
Several Valentine's Day actions have already been launched by Royal FloraHolland and its partners.