In this vlog Lucas describes the state of affairs of the current 2020 programmes and mentions the new programmes.
Lucas talks about the current and new programmes of Royal FloraHolland 2020: Cooperative 2020 and FLOW in vlog #6. "We are moving fast, but not fast enough," says Lucas.
Watch the Vlog by Lucas Vos CEO Royal Floraholland
Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. With this mission statement the Royal FloraHolland cooperative confirms its vision for the horticultural sector in 2020. Two main aims will be achieved by 2020: better margins for our members and their customers, and more consumers spending more on flowers and plants.