Unveiling Royal FloraHolland's new identity

FloraHolland is getting a new identity and image. Lucas Vos's message during the General Members' Meeting was clear, and more than that, inspiring.

Why? In this short video, Lucas Vos explains how a powerful identity contributes to the blooming of the horticultural sector. And to the success of our members and their customers.

By joining forces, all of us together are ensuring there is the energy, ideas and knowledge for the sector to flourish and grow. "Flowering the World, that is what it is about every day, and what drives us," according to Lucas Vos.

FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. With this mission statement, the FloraHolland cooperative presents its vision for the horticultural sector in 2020. Two main aims must be realised by 2020: better margins for our members and their customers, and more consumers spending more on flowers and plants.