WORLD FLORAL EXPO COMBINING 2 WORLDS OF FLOWERS
The California and South American growers were in the same exhibition together in what appeared to be perfect harmony. To me this was the most important take away for this latest show.
World Floral Expo is happy to announce that preparations are on track for its next edition in Los Angeles. The first edition that was held earlier this year in LA turned out to be a great success and brought a considerable number of US and international flower growers together in the LACC, the Convention Center of Los Angeles. The attending buyers were pleasantly surprised by the colorful mix of locally grown and imported cut flowers and expressed their satisfaction on attending the show. The cooperation with CalFlowers, the Californian Flower Growers & Shippers Association worked out very well and both Calflowers and HPP (the organizer of the show) decided to continue the team working of promoting US grown and international grown cut flowers for the US market through World Floral Expo 2016.
Based on this year’s success and the strong growing interest from exhibitors for exhibit space in 2016, the organizers decided to change halls and move to another hall inside the LACC enlarging available exhibit space from 50.000 square feet this year to 150.000 square feet in 2016, tripling the exhibit space. Besides an increasing interest from US flower growers so far, also the interest from growers from a.o. Ecuador, Kenya, Colombia and Ethiopia is growing strongly. For this reason there will be country pavilions from each of these 4 important flower growing countries, besides a lot of individual stands of growers from “ the big 4”.
The show is meant for everybody who is buying and selling floral products with emphasis on fresh cut flowers. So from florists to big retailers and everybody in between, such as importers, wholesalers, wedding planners & other event planners, this trade show is the ideal platform to attend. World Floral expo is a yearly organized trade event for the US floriculture industry not to be missed, where everyone can source their floral needs for 2016.
Besides a three day lasting display of the newest varieties of cut flowers and other floral products, workshops will be offered to attendees during show hours of the 3 day event, where everyone can actually create their own flower designs under the professional supervision of a team of Dutch flower designers. Registration is free of charge and can be done on line.