In the present day, there is a trend among rose growers to select varieties that they will produce exclusively in order to achieve a competitive edge in a market that is 'saturated' with rose varieties.
The various markets that rose growers are targeting demand novelties and innovation which is distinctive and unique, hence the need for exclusive 'limited edition' roses. Through Kordes' comprehensive breeding program, there is always a novelty within the selection of new varieties that sufficiently accommodates more than a select few.
During this year's IFTF event, the Kordes Roses stand was doused in floral color among which was a display of their range of exclusive limited varieties. These included Roxy from Sonjami Springfields, Limelight from African Blooms, Charmant from Mt Elgon flowers, Nautica from Kisima and Incredible from Vegpro.
Lolomarik Farm to launch Pink Athena
Pink Athena is the latest in a line of Kordes varieties that are being marketed as exclusive or limited.
Since Simon v d Burg of Lolomarik discovered this mutation of Athena and Topper Murray, the GM of Lolomarik, has been diligently building up the material. The farm has the first 2ha of Pink Athena planted since October 2015 and should be on the market beginning of 2016.
Fresco Flowers is speaheading the marketing of Pink Athena. Fresco presented a vase during the Aalsmeer show 2015 and according to Gerjan Telleman, the rose has been receiving considerable market response. Kordes is upbeat with the potential of Pink Athena and hopes that Lolomarik will prove it to be an ultimate success.