In this video, Floraholland CEO Lucas Vos looks back at the recent successful visit to China. Together with the World Flower Exchange programme, he went on a trade mission and learned that the Chinese market can hardly wait to be flooded by Dutch products.
"The Chinese market with 1.3 billion consumers offers many possibilities. During the trade mission, Dutch flowers were on display everywhere. The Chinese market is primarily interested in sharing knowledge. The more you share, the more you receive. "A lovely inspiration for the future."
He also discusses the Cooperative 2020 and asks all members to come to the regional meetings. In those meetings the financing of the cooperative will be a major topic on the agenda.