As De Ruiter marks 100 years since the company’s inception, they can confidently look back in retrospect and be proud of their contribution to breeding and general improvement of the rose as a product. The company which was first started as a family establishment has grown remarkably into a global organization renowned for breeding and propagation of numerous varieties of roses.
“Our knowledge and experience are closely intertwined and our current expertise is proving an excellent seedbed for future development.” notes in part, an official De Ruiter statement in marking their Centenary celebrations.
De Ruiter has also developed breeding programmes for hip roses, field-cut roses, pot roses, patio roses, garden roses as well as cut and pot Hypericum. The key aspects of plant health, productivity and uniformity, transport properties, colours, cultivation technology, environmental requirements and longevity are the foremost assessment criteria used by their breeding department.
The company has its headquarters on Meerlandenweg in Amstelveen Holland with networks in Europe, Africa, South America, India and China.
New Corporate ID
De Ruiter will be present at the IFTF show (stand number B2.17) and also at the Floraholland Aalsmeer auction Market Show (stand number 20.6). As part of the centenary celebrations, De Ruiter has several activities lined up including unveiling a new corporate identity and hosting their business relations for an official 100-year celebration party.