Organisers of the green trade show, Nordic Flower Expo have approached Per Benjamin to take part in the side program of the show: the floral demonstrations. The globally renowned floral designer will be present at the 16th of March to inspire florists present with his view on floral design. The expo’s second edition will be held from 15 to 17 March 2016, in the MalmöMässan in Malmö, Sweden.
During the first edition of the Nordic Flower Expo in 2015,more than 140 companies from 10 different countries participated and approximately2.500 professionals visited the exhibition. The quality of the visitors was rated as very high; a great number of prominent Scandinavian retailers were present.
A World cup winner in 2002, Per Benjamin is not only a florist but also a teacher and coach, part of designers trio ‘Life3’ and owner of Benjamin’s Botaniska and Floristisk Coaching. He travels the world doing workshops, demonstrations and educational programs in more than 80 countries. Last but not least he has published 17 books. ”My driving force is my curiosity, says Per, my curiosity towards life, people, emotions and, of course, flowers. To be able to assume new challenges every day, in fulfilling my customers´ needs, in finding new ways to work and to see new possibilities in the everyday material we work with.” For Per, the challenge is not to find the most beautiful and rare flowers, but to find new ways to use the ordinary ones and show their beauty.
Stable and potential market
The Nordic region is a stable and large potential market for all players in the value chain; from growers to consumers: everyone has their eyes on the Northern part of Europe. The region is stable, has a high GDP, low unemployment and household capita is among the highest in Europe and even the world.
That is why many companies show (renewed) interest in taking part in using this unique platform to enter the Nordic markets. The organisers expect therefore a solid growth for next edition. It is the first trade exhibition that exclusively focuses on the entire Nordic region and the Baltics.The exhibition has the support ofher ambassadors: the VGB (The Association of Wholesale Trade in Horticultural Products in The Netherlands), Flora Dania (Danish Ornamental Plants)and Florint International (International Florist Association).