Schreurs rose Dancing Clouds! introduced at Naaldwijk Auction by Sierra Flora

Sierra Flora Farm is located in Kenya’s Nakuru region, at an altitude of 2300 m asl. The farm managed by Mr Sharieff operates 24 ha of roses in good color diversity. With four years since inception, Sierra Flora is a relatively young company in the market and needed a new exclusive variety to make notable impact in the market. For that reason they chose Schreurs rose variety Dancing Clouds! after a long but informed search. Currently Sierra Flora and another rose grower located a few meters lower hold the exclusivity for the rose Dancing Clouds!.

Any rose grower will attest to the fact that settling on an exclusive variety is not easy decision to make. It requires a lot of tests and close scrutiny on performance and quality analysis. After one year of tests, Sierra Flora was certain that this was the variety for them.

Dancing Clouds! specifications at Sierra Flora;

• Stemlength - 50-60cm
• Production - 120+ stems a square meter
• Vaselife - 9-13 days
• Normal susceptibility to all diseases and pests
• Headsize - 5+ cm
• Very good transportability and packing rates
• Very good presentation in the bucket before auction and on the vase.

All Dancing Clouds! flowers from Sierra Flora are being unpacked by Flower Business Support BV at the Netherlands Naaldwijk auction. Here, the unpacker has the prerogative on what will go into direct market and what will be auctioned; this is all done on daily availability. Sierra Flora sends flowers to the auction in the Netherlands seven days a week. Flower Business Support says that Dancing Clouds! is an easy variety to work with during unpacking and it takes up the water well. The flower’s beautiful shape can already be seen in the coolers. There is more and more sales before the clock start so this means the variety enjoys good demand.

This seamless teamwork between breeder Schreurs, grower Sierra Flora and unpacker Flower Business Support is clearly a good working mix for the future. That is why other varieties are already being currently tested to follow through and take good advantage of this partnership