PurE seasonal flowers presents new magazine
This season PurE seasonal flowers is introducing a new inspirational magazine, 365 Days of Flowers. This seasonal magazine will offer florists creative ideas about seasonal products. The trade magazine is also linked to an online campaign offering concrete floral tips and resources.
The PurE seasonal flowers campaign challenges florists to create their own floral seasons utilising seasonal products. To provide additional support, all these inspiring seasonal ideas will be presented in the 365 Days of Flowers magazine. The first edition, devoted to the charms of autumn, is now available in three languages (Dutch, English and German). In collaboration with the Dutch florist organisation, VBW, the Belgian florist organisation, KUFB and the German trade magazine, Gestalten und Verkaufen, enthusiastic traders and exporters, among others, some 28,000 copies will be circulated directly among florists.
The magazine is also available online via www.issuu.com/pureseasonalflowers.
PurE seasonal flowers, a cooperative of growers/suppliers of FloraHolland and breeders, for promoting seasonal flowers (bulb and summer flowers, cut flowers, berry and forced shrubs). As a cooperative, they offer an extremely wide assortment of varieties, colours, scents and shapes. For each season, PurE seasonal flowers provides ready-to-use content for florists, wholesalers, growers and exporters entirely geared towards consumer needs.