Within eight months after the successful launch in the Netherlands and Germany Bloomon the Series A round ended with 3.5 million in growth financing. Not previously received a Dutch startup within such a short time such an amount. The cash injection is used for the further growth of the company, including international expansion. Bloomon wants her Dutch quality flowers that are known worldwide as the best in the world, delivering to consumers throughout Europe.
Series A investment led by the Dutch INKEF Capital. In addition, the international investor Partech Ventures, one of the largest venture capital funds in Europe, with offices in Silicon Valley, Paris and Berlin, involved. Finally, an investor participates from the flower sector in the financing round. With the cash injection Bloomon wants to expand into new countries. The team Bloomon now consists of more than 50 people.
"We are impressed by the disruption which Bloomon brings a pure Dutch product and an innovative value chain in the traditional flower industry," said Robert Jan Galema, director of INKEF Capital. Otto Birnbaum, Principal at Partech Ventures, sees a lot of international opportunities. "The impressive growth over the past few months gives us great confidence in the international rollout."
One million deliveries
"This investment will help us to achieve over the next two years our aim to deliver one million bunches of flowers," said Patrick Hurenkamp, founder of Bloomon. "We are very pleased with this combination of investors, we have not only a lot of international experience, but also a relevant party in the flower industry bring in."
Accession former Head of Asia Rocket Internet
In addition, the company today announced that Koen Thijssen has joined the founding partners of Bloomon. Thijssen shares his broad e-commerce experience with co-founders Patrick Hurenkamp and Bart Troost. So was Thijssen previously served as Head of Asia at Rocket Internet and responsible for the development and growth of many Internet startups in the region.