Bloem and Lifestyle with 12 Red Naomi Porta Nova hearts at Westland Floating Parade
This year’s annual Westland Floating Parade (Varend Corso Westland) was marked in its usual colorful and festive style. During the three day festival, nearly 500,000 visitors came together to celebrate and make merry as Westland greenhouse farmers sailed through the Municipality in 50 boats decorated with a varied display of beautiful flowers and vegetables.
Florist designer duo of sisters Erna and Gerdien from Bloem and Lifestyle were participating at the annual festival for the 13th time. Among their various decorations, the floral designers created 12 Porta Nova hearts made from top quality Red Naomi! roses. The hearts were then placed beautifully on the sides, front and back of their boat named Valentine’s Day.
Normally, Erna and Gerdien would start preparing for their participation as early as January; but that wasn’t the case this year because they weren’t sure if they would give it a go. So they started off in June, which meant they just had shy of two months to make their boat ready.
- 5,000 premium red Red Naomi! roses sponsored by Porta Nova (for the hearts and other arranging works).
- Roses Ruby Red and Sweet Avalanche
- Dianthus green and antique,
- Asparagus & Aspidistra leaf (greenery)
- Heart shaped Oasis Floral Foam
“It was a 12 meter boat, so that meant lots of flowers were needed, not forgetting volunteer dancers and floral designers to help us reach our goal,” says Gerdien.
“We had to build a beautiful boat with good music, a dancefloor for the dancers and a steam pipe with of course real steam.”
Once the design was finished on paper, the sisters with help from their spouses started the physical job decorating the boat and creating the various floral designs needed. The four of them worked everyday for nearly 3 weeks before more people joined to help. Thursday 30 July they had a team of 15 people to finalize the boat decoration. Friday 31st July they set sail with the Captain and the salsa dancers who danced on the boat for 3 days. Their song of choice was ‘Time of my Life’ by Dirty Dancing. (See video below)
Their boat Valentine's Day, with beautiful Red Naomi! Porta Nova hearts hanging elegantly on its sides, won second position under the category of non-commercial boats.