The World Flower Exchange programme is currently conducting research in America and China into the possibilities for Dutch horticultural products.
"Neither our growers and customers nor we ourselves really have a presence there, so those markets are ripe with opportunities," says Lucas Vos, CEO of FloraHolland.
In the second among a series of vlogs to be sent out from Lucas Vos, he also talks about the Customer Platform. "We are now well aware of what customers want to discuss, such as promotion and the clock." The Customer Platform met for the first time in May 2015.
Watch Vlog by Floraholland CEO Lucas Vos
FloraHolland is working hard on implementing its vision for the horticultural industry and the associated strategy. Its mission is called 'Flowering the World Together; Planting Seeds of Opportunity for our Members'. This means returning to the core business and focussing on consumers.