The up and coming band Cat Benjamin released its first single ‘Flowers’ nearing the final week of June 2015. It's a cheerful number with a funky touch.
Every successful song deserves a professional videoclip. As this videoclip is full of flowers, the band approached FloraHolland. Watch video below
Cat Benjamin Single - Flowers
The videoclip consists of one huge flower explosion. The recordings were done in the flower fields and greenhouses of Floraholland members. The styling designed by Sarah Dikker, winner of Hollands best flower stylist 2014, incorporated flowers from Floraholland members.
A fantastic flower promotion action, fitting the FloraHolland 2020 strategy! FloraHolland's aim is to get more consumers to spend more on flowers and plants. Young people in particular are a target group that finds flowers beautiful, but rarely buys them.