Dümmen Orange presented their recently unveiled brand during IFTEX 2015 to a warm reception from East African flower growers and other players in the floriculture industry.
The company revealed its new name, logo and other branding at all its facilities in 16 countries back in April 23. Dümmen Orange brings together well-known corporate brands Lex+, Bartels, Terra Nigra, Dümmen Group, Agribio China, Agribio Colombia, Oro and PLA. Other established brands such as Rijnplant, Ecke, Oglevee, Red Fox, Fides, Japan Agribio and Barberet & Blanc as set to take up the new Identity soon.
At the Flower Show Dümmen Orange's customer Oserian won the price for the best vase in the best quality award competition with phlox Whitecap. In an official statement, Dümmen Orange congratulated Oserian and in particular grower Fredrich Ogweno for the achievement. Pictured above are: L-R, Fredick Ogweno (grower at Oserian), Steve Outram (sales Dummen Orange East Africa), Harry Kloppenburg (board/shareholden Dummen Orange, Andre Vreugdenhil (general manager roses and filler crops) , Hamish Ker (director Oserian) and Richard van Tol (sales Oserian).
Some of the Dümmen Orange flowers on display at IFTEX