It was an exiting first day of Fleurop Interflora World Cup competition. All competitors had to do two tasks. Starting of with a surprize item in the morning and in the afternoon the first task the competitors had prepared beforehand. Titled, ‘100% Personal’.
Flowerweb and it team was right there and worked with the organisation to make sure we not only show you the end results but also the story behind the creations and techniques used told by the competitors themselves.
Below you can see the results from competitor Ahti Lyra from Estonia
On our Fleurop - Interflora event page you can see the floral designs from the other competitors.
All contestants were given a surprise assignment which was called "100% Dianthus". They had 4 hours preperation time and 90 minutes time to actually finish the assigment with flowers.
The main ingredients of this assigment:
All competitors recieved the same metal construction.
The main focus in the overall design should be on Dianthus flowers.All competitors were free to use as many of the provided materials as they want.
With a russian history we do not have such an issue with these kind of assignments :) It did not take a lot of time to get my inspiration and the elements and flowers were perfect to use. I really enjoyed this assignment and I am very happy with the result.
Day 1: First competition task: 100% personal
The first World Cup task is all about the personality of the finalists. Free of the compulsion to observe rules or conventions, the individual work pieces should reflect the different facets of their characters.
As a guy born in a Nordic country I like the cold, snow, ice and clarity of thought and of structure, focus on the essence. I see myself as rational and reserved, but sometimes also enigmatic. I strongly identify with my home country Estonia and I am proud that it is now wonderfully blossoming again after long decades of occupation. If you have personally been through the experience of growing up in an oppressive dictatorship, which is what the Soviet Union was, you learn three things: freedom must begin in your own head; secondly, you must have a firm belief in the future and a vision of what that future will look like; and thirdly, you must be willing to take a risk if you want to succeed. This is what will typically be reflected in my design also.
My objective was to create a long-lasting, permanent “ice sculpture” – a tribute to the North, you could say. After long research and experiments with different types of waxes I finally decided to use acrylic. I created a special technique to make a plain see-through material that is more similar to the natural ice on lakes. Believe you me, acrylic did act like ice - shrinking and cracking just when I wanted to create large panels; but with the help of dental silicone, Styrofoam and pressure I managed to eventually handle the material. In order to add flowers, I decided to make tubes from polymethyl methacrylate (Plexiglas), heating them up to give them the shape of icicle. The flower selection is inspired by the Nordic nature. Small, white, wild-looking flowers, vines and different shades of green and grey leaves remind the viewer that tender plants and flowers are growing underneath untouched forests just after the snow melts.
The testing and experimenting with different materials I started just after Christmas and work on the actual framework began at the end of February. It took 3 months to get the result. It is a very long process of waiting, waiting and more waiting.
Having studied theology at University, I could probably write a 10 page essay about personal freedom, but I will try to cut it short. Freedom means three things to me, and these are the guiding principles that you will see throughout my work.
First, freedom is the freedom to pursue my own vision of the good life, the freedom to set my own principles, to unfold my own creativity, to set my own standards, to live my own dream. More simply, you could say it is the absence of the repressive regime under which I grew up, both in a personal but also in a professional sense.
Second, it is freedom from need. It encompasses the ability to live a sustainable lifestyle beyond mere subsistence based on your own hard work and determination. Creativity, and that specifically includes floristry, needs an environment when human beings can actually follow pursuits of pleasure, no matter how small. Simply, it means absence of scarcity.
Thirdly, it is the sense of freedom in your mind. Much like the concept of “peace of mind”, there is also a sense of “freedom of mind” – if you do not perceive yourself as living a free life, if you create yourself borders in your mind, then you cannot unfold your potential, your skills and creativity. You could say, this is the absence of fear.
Support (designer name) via de "SUPPORT SELFIE" APP
Fleurop-Interflora & Flowerweb have created a special "SUPPORT SELFIE APP" so everyone can show support for their favourite competitors. Whether they are at home or able to come to the event. It works very easy: You can use your computer, ipad or smartphone to upload a picture wit small text. Which will be uploaded automatically on a big screen at the event. So all competitors can see the friend’s, family and fans supporting them. It works very easy.
Video from day one
The host of the Fleurop-Interflora World Cup 2015 is Fleurop AG. Fleurop in Germany is a company of professional florists and is a stock corporation based in Berlin. The shareholders are exclusively Fleurop partner florists who operate qualified floristry businesses offering the services of Fleurop.
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