It was an exiting first day of Fleurop Interflora World Cup competition. All competitors had to do two tasks. Starting of with a surprize item in the morning and in the afternoon the first task the competitors had prepared beforehand. Titled, ‘100% Personal’.
Flowerweb and it team was right there and worked with the organisation to make sure we not only show you the end results but also the story behind the creations and techniques used told by the competitors themselves.
Below you can see the results from competitor Sofie Danielsson from Sweden
On our Fleurop - Interflora event page you can see the floral designs from the other competitors.
All contestants were given a surprise assignment which was called "100% Dianthus". They had 4 hours preperation time and 90 minutes time to actually finish the assigment with flowers.
The main ingredients of this assigment:
All competitors recieved the same metal construction.
All competitors were free to use as many of the provided materials as they want.
The main focus in the overall design should be on Dianthus flowers.
I appreciate freedom. I don’t like the metal stand so much. That’s why I keep my design low, so you can see the flowers.
Day 1: First competition task: 100% personal
The first World Cup task is all about the personality of the finalists. Free of the compulsion to observe rules or conventions, the individual work pieces should reflect the different facets of their characters.
The very foundation of my design is energy. That my workpiece is growing, reaching upwards and eventually developing into something happy.
A structured and organized base design that bursts out in kind of an positve explosion.
At first I designed the metal stand which were welded. Then I used spray glue to create the cones. The placing of each dried helichrysum was important in order to create the wanted shape of each piece. This process was a bit time consuming and all in all the pieces were developed over a period of several weeks.
Freedom to me is privately having the time and opportunity to do stuff that makes me or the people around me happy. This very much is valid for my professional life to. To receive the confidence to pass that happiness on.
Support (designer name) via de "SUPPORT SELFIE" APP
Fleurop-Interflora & Flowerweb have created a special "SUPPORT SELFIE APP" so everyone can show support for their favourite competitors. Whether they are at home or able to come to the event. It works very easy: You can use your computer, ipad or smartphone to upload a picture wit small text. Which will be uploaded automatically on a big screen at the event. So all competitors can see the friend’s, family and fans supporting them. It works very easy.
Video from day one
The host of the Fleurop-Interflora World Cup 2015 is Fleurop AG. Fleurop in Germany is a company of professional florists and is a stock corporation based in Berlin. The shareholders are exclusively Fleurop partner florists who operate qualified floristry businesses offering the services of Fleurop.
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