It was an exiting first day of Fleurop Interflora World Cup competition. All competitors had to do two tasks. Starting of with a surprize item in the morning and in the afternoon the first task the competitors had prepared beforehand. Titled, ‘100% Personal’.
Flowerweb and it team was right there and worked with the organisation to make sure we not only show you the end results but also the story behind the creations and techniques used told by the competitors themselves.
Below you can see the results from competitor Jürgen Herold from Germany
On our Fleurop - Interflora event page you can see the floral designs from the other competitors.
All contestants were given a surprise assignment which was called "100% Dianthus". They had 4 hours preperation time and 90 minutes time to actually finish the assigment with flowers.
The main ingredients of this assigment:
All competitors recieved the same metal construction.
All competitors were free to use as many of the provided materials as they want.
The main focus in the overall design should be on Dianthus flowers.
I still have the freedom to choose which technique or propotion I use. There are still a lot of different options. Material is just only one small aspect. Especially at a competition I have to accept the guidelines.
Day 1: First competition task: 100% personal
The first World Cup task is all about the personality of the finalists. Free of the compulsion to observe rules or conventions, the individual work pieces should reflect the different facets of their characters.
It reflects what I have been told by the People who teached me to be a florist, from my apprenticeship to the present day. It shows the viewer how, in my understanding, a technique servs the flower and in the same time is design itself.
I tried to have a concept, not only for each piece singularly, but also for the expo booth in total. Knoting is the central technique, idea and basis for all three conceptional pieces in my booth. I have been preparing constantly since march for the realization of this.
I have been free to choose what I want to do with my life. My father has not been that Lucky. So I guess that is why he let me decide freely. I cherish this.
Fleurop-Interflora & Flowerweb have created a special "SUPPORT SELFIE APP" so everyone can show support for their favourite competitors. Whether they are at home or able to come to the event. It works very easy: You can use your computer, ipad or smartphone to upload a picture wit small text. Which will be uploaded automatically on a big screen at the event. So all competitors can see the friend’s, family and fans supporting them. It works very easy.
Video from day one
The host of the Fleurop-Interflora World Cup 2015 is Fleurop AG. Fleurop in Germany is a company of professional florists and is a stock corporation based in Berlin. The shareholders are exclusively Fleurop partner florists who operate qualified floristry businesses offering the services of Fleurop.
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