Meeting up to its expectations as was predicted at its initial launch in 2012, IFTEX has grown to one of the biggest and most important flower trade expo’s in the world. Not even 5 years were needed to achieve this position.
Once a year cut flower buyers from all over the world meet with flower growers in Nairobi, mainly from Kenya, but more and more also from other African countries like South Africa, Ethiopia, Uganda, Tanzania and even Rwanda . What is new is that even Colombian growers might step into this African fair and exhibit as well.
Six weeks before already the 4th edition of IFTEX will open its doors, a total of almost 200 companies have signed up as exhibitors, an increase of 10% compared to 2014 and with a growth of almost 25% display space. What started last year as a small extension in a new area of the Oshwal building has now grown into a full size new exhibit Hall. The organizers predict a further growth, since according to them it is likely that the event will evolve into an African and even World Flower Trade Exposition.
The importance of African flowers in the world trade of cut flowers is growing strong and steady and therefore it can be expected that the area of flower production will also grow. Especially Kenya and Ethiopia are the two most promising countries in Africa that will be responsible for this growth.