Over 130 growers, 110 customers and 8 breeders attended the Rose Meet & Greet on Thursday, April 9. After the auction they met up in the Zonnebloem in Rijnsburg to talk about the:
- Developments in the market
- Available assortment
- Quality of roses
Healthy business discussions
The 430 vases displaying high-quality roses stimulated healthy business discussions among those present. The Product Coordinator, Will Zuiderwijk, said, "Our customers, breeders and growers are always positive about the Meet & Greet's. Our customers can ask their questions, and the growers and breeders take advantage of the opportunity to promote their products."
Significantly better price-setting
While growers and customers were deep in in discussion, Will Zuijderwijk added, "A lot has been happening in the past few months regarding the marketing of roses. Much of this can be ascribed to the crisis in Russia with the associated exchange rate fluctuations of the rouble, dollar and euro. The flower holidays like Valentine's Day and International Women's Day took another direction. In the last few weeks the depressed mood has been transformed into a positive one with a significantly better price-setting. In other words, the "talk of the town" at the Rose Meet & Greet edition 2015."
Another positive aspect during this Rose Meet & Greet was the fact that rose cultivation is looking more promising again in the Netherlands. The large bays of red and white cultivars are slowly being replaced with more variety. Growers are aware of the importance of spreading risk and increasing their strength by offering a broader assortment of colours.
The supply from Germany becomes more wide-ranging each year as these growers switch to more unusual and exclusive varieties. This year no fewer than 22 cultivars were displayed at the Meet & Greet by 9 German growers. A striking aspect of this edition was the large number of submissions from African growers, mostly sent through their agents in the Netherlands: 320 vases with roses from Kenya and Ethiopia. A successful event that will certainly be continued in 2016.