Every third Thursday of April, in European countries such as the Netherlands, Belgium and France employers put their secretaries in the limelight. The day is set aside to recognize the work of secretaries, administrative assistants, receptionists, and other administrative support professionals at any organisation.
Secretary's Day is often marked by offering gifts such as flowers, lunch at a restaurant or gift cards. Other employers support the holiday by providing training opportunities for their administrative staff through continuing education, self-study materials, or seminars.
For the First time in Kenya
Kenya Flower Council (KFC) in conjunction with Brussels Airline and Dusit D2 Nairobi of hotel group Dusit International are aiming at kickstarting the holiday for the first time in Kenya. They are looking at how this day can be embraced and observed by Kenyans with an objective of encouraging all the employers in Kenya to appreciate their secretaries and personal assistants, a step that can play a great deal in improving their morale. The initiative also aims at promoting a culture for flowers consumption among Kenyans. Further, the commencement of this will amplify the branding of Nairobi as the capital of an internationally acknowledged lead country in the growing and exportation of cut flower