Just two more days and then it's time: the FloraHolland Seasonal Trade Fair starts on Wednesday, March 18. Here's a list of all the activities for you. The trade fair has a lot to offer its thousands of commercial visitors.
About 400 growers of green and flowering houseplants and garden plants and a number of flower growers will proudly present their assortments. The winners of De Glazen Tulp will be put in the 'spotlight' once more, but there will also be more novelties and new concepts on display.
This year the Seasonal Trade Fair is joining forces with the Florist Event. The Florist Event is dedicated to florists and garden centres and promises to be a great experience. Presentations will be held on both days of the trade fair by international arrangers, and on Wednesday evening the Florist Event will be held.
Top arrangers from Flower Factor, including Pim van den Akker, will be offering visitors an inspiring programme, using products from the standholders at the Seasonal Trade Fair.
FloraHolland will be presenting several of its services like Floramondo, the digital platform, the new packaging Floratino, and the Florists Clock, plus the traditional Personal Sales and the Sample Bus.
Orchidee Nederland has taken a bold move by developing uniform icons with instructions for pot plants. On March 18 and 19, the Chain Communication workgroup will be holding a chain communication workshop for Orchidee Nederland. The workshop begins at 08:30 , before the Seasonal Trade Fair in Naaldwijk, at the Florist Event location on the trade fair floor.
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