The theme for the Fleurop-Interflora World Cup 2015 is “Freedom”
An enticing variety of tasks awaits the finalists of most important competition in the international floristry industry—the Fleurop-Interflora World Cup 2015. We can expect entirely new and creative presentations of different perspectives on the World Cup motto “Freedom”.
The day-to-day striving to realize freedom and responsibility is a central theme all over the world. From a historical perspective, the city of Berlin has a special role to play as the World Cup venue. The end of the Second World War left the city divided. On both sides of the wall, the people experienced restrictions on their freedom in different ways. All this changed in 1989 with the fall of the Berlin wall. After 40 years of German division, Berliners experienced what it means when, all of a sudden, possibilities are unbounded.
Freedom doesn’t come in little bits; freedom must always be absolute—100 percent. The quest for freedom inspires the imagination, breaks down walls, and overcomes borders. This exceptional force is to be the inspiration for the contestants at the Fleurop-Interflora World Cup 2015, who we can expect to release their artistic potential in masterly fashion. Three exciting tasks await the World Cup finalists in Berlin. The titles 100% personal, 100% hand-made and 100% recycled quickly make it clear which different approaches are available with “Freedom” as a theme.
The first task is all about the personality of the finalists. Free of the compulsion to observe rules or conventions, the individual work pieces should reflect the different facets of their characters. The second task requires the creation of a revolutionary bouquet that is striking, unique, and never before seen. Task three relates to freedom by reduction. All of the contestants are required to avoid using any materials that are not recyclable. This is all about creating a 100% organic workpiece that is free of floral foam, wire, or metal. Interested florists, visitors, media representatives and the public can look forward to a spectacular competition, which will unite creativity, cultural influence and masterly handicraft from all around the world.
