FloraHolland & Rabobank present 1st new World Floriculture Map

On Tuesday, January 27, at 15:00, Lucas Vos, Director of FloraHolland, and Ruud Huirne, Netherlands Food and Agri Manager at the Rabobank, present the first new World Floriculture Map at the FloraHolland stand at the IPM 2015.

On the occasion of the International trade fair for plants (IPM) in Essen, the Rabobank is issuing a new World Floriculture Map in collaboration with FloraHolland. The Floriculture Map shows how the major trade routes of cut flowers, cut foliage and plants flow around the world. It also displays various developments in both the supply and demand aspects.

From Tuesday to Friday, 27 - 30 January 2015, the IPM takes place in Essen. It is the largest international horticultural trade fair in Germany, which is the most important market for houseplants and garden plants in Europe.

This year, FloraHolland is organising the Holland Collective, a cluster of Dutch horticultural companies, and the Growers' Pavilion, where FloraHolland is also represented this year. The Holland Collective can be found in Hall 1 and stands out due to its improved Dutch look. FloraHolland and the Growers' Pavilion are housed in the Holland Collective.