Colombia is gearing itself up to supply with flowers for Valentine’s Day 2015 this coming February 14th - chiefly for the U.S. Market, but also to several other countries. Augusto Solano, president of the Association of Colombian Flower Exporters, Asocolflores, stated that flower growers were focusing their efforts on meeting the demands of the most important sales period for the nation’s floriculture industry concentrating on the quality of their flower varieties, their customer service and working hand-in-hand with the Association on shipping logistics.
We estimate Colombia will be exporting a similar volume of flowers as last year, mainly to the United States. By the same token, Valentine’s Day accounts for around 12% of our annual sales” Augusto Solano, President Asocolflores
Valentine’s Day also brings 10,000 extra jobs on board to the almost 130,000 generated by the nation’s floriculture industry in 60 Colombian townships”, added the president of Asocolflores.
Solano mentioned that the weather conditions have not been a big concern so far and foresees that production will be business as usual with the bar being set at exporting around 1,500,000 boxes of flowers this holiday. “Valentine’s Day 2015 falls on a Saturday this year. By then, many florists should have taken delivery of their orders and supermarkets should have gotten set up, so consumers can stock up on their favorite Valentine’s bouquets” added Solano.