On Thursday, November 13, the jury of experts chose the 20 finalists for ‘De Glazen Tulp 2015’.
Every year, hundreds of new cultivars and concepts are introduced at FloraHolland, at the clocks or through FloraHolland Commercie. FloraHolland likes to turn the spotlight on these novelties from its suppliers to draw the attention of the trade and exporters. They are highlighted at trade fairs, with presentations at the clock, special auction groups and the prestigious FloraHolland Award 'De Glazen Tulp'. Companies that are exceptionally successful in marketing a new product or concept often consider winning De Glazen Tulp as their crowning achievement.
The international jury of experts thoroughly examined and discussed all of the products. It considered their commercial appeal, logistics, loading and durability.
Jury of experts
The jury of experts consists of:
Ronald Arkesteijn, Zyon - Group BV
Wim Ton, Agoragroup
Oliver Mathys, D&M
Ed Mol, Waterdrinker
Jeroen Wolfsen, FleuraMetz
Vincent Groenewegen, Agoragroup
Edwin Welleman, Groenrijk GRS
John Thijert, VBW
Theo de Mooij, Hoven & de Mooij
Cok van Berkel, Noviflora
Joop Kleijn, Hamiplant
Gerson Aalbrecht, Javadoplant
Ard Wubben, FleuraMetz
Marcel Zandvliet, DFG and
Ies Schouten, Eddie den Dekke
The finalists defend their products on December 18 in front of the jury of prominent members. This jury consists of Rob Verlinden, Jorna Spapens, Romeo Sommers (green stylist/trendwatcher), Judith Baehner (horticulture editor of various weekly magazines) and Sarah Dikker (the winner of Holland's Beste Bloemstylist [Best flower stylist], a programme from SBS 6). This jury evaluates the commercial aspect of the products and looks at them from the consumer's point of view. On 15 January 2015 the winners in each category will be announced during a festive meeting in the Broodfabriek in Rijswijk.