Tony Flower launches first Dutch Publish Floral design book from Chinese designer during IFTF 2014 in The Netherlands

IFTF 2014 Opens in Netherlands among Great Fanfare

Chinese business holds a press conference for floriculture and horticulture picture album for first time in Netherlands

The 5th edition of the International Floriculture & Horticulture Trade Fair (IFTF) Expo takes place at Expo Haarlemmermeer in the Netherlands on 5 November 2014. Over 300 exhibitors from more than 20 countries bring with them eye-dazzling colourful flowers and the latest technology. The engaging exposition and event have attracted over 20,000 visitors.

Tony&tony’s, an exhibitor from China, even held an unprecedented press conference for the floriculture and horticulture picture album TONY FLOWER, which introduces fashionable Chinese floriculture and horticulture aesthetics to the West and instils greater chic and diverse energy into the international floriculture and horticulture industry.

Blazing colours light up the Netherlands

The IFTF is one of the top international expositions, which takes place in Expo Haarlemmermeer in Fort Vijfhuizen. A world-class green house that can effectively regulate temperature and humidity may be found here, which provides unsurpassable conditions for the conservation of flowers. The exposition demonstrates the latest products, goods and materials, technology and trend from the floriculture and horticulture industry. The assembly of the stand adopts various elements to create a unique floriculture and horticulture scene using floriculture and horticulture, coffee and books, thus showcasing exceptional internationalisation and professionalism.

Chinese designers shine for the first time in the Netherlands

More and more Chinese businesses enter the world market over the years and gain greater international influence. Tony&tony’s in among the few Chinese exhibitors at the IFTF. For the first time during their exhibition, Tony&tony’s holds a press conference for floriculture and horticulture picture album TONY FLOWER. It is the first Chinese business to issue a floriculture and horticulture picture album in the Netherlands, and has attracted a great number of visitors and Western media.

It is understood that TONY FLOWER selects and photographs the most precious and rare species of flowers in the world and is in both Dutch and English. The album will be available in both the Netherlands and China at the same time. Tony, creator of Tony Flower, remarked at the press conference that the IFTF is a communication platform for top international floriculture and horticulture. It is hoped that the launch of the picture album at the exposition will introduce more people to Chinese floriculture and horticulture and its fashionable aesthetics.

Spread the Chinese floriculture and horticulture aesthetics

The IFTF enjoys great attendance from international visitors. Tony&tony’s participates in the exposition and launches its new picture album Tony Flower, which fully illustrates the fashionable aesthetics of Chinese floriculture and horticulture as well as the fashionable lifestyle of China. The head of IFTF expressed at the press conference that the people from both countries were no different in their tireless pursuit of everyday aesthetics. He was pleased to see the mature and powerful fashion strength and floriculture and horticulture standard of China, and hoped the two countries would have greater communication and collaboration.

Chinese businesses bring moments of charm and amazement to the IFTF 2014, as the floriculture and horticulture and lifestyle of the two countries clash, which brings people better life experience.

TONY FLOWER

When the hustle and bustle city is fully haunted by pressure of work and life, looking for an embodiment of art and beauty to enrich the daily life becomes an elegant thing to do. What color can remind us of the seaside fresh air? And what floral vocabulary can evoke our memories? At this moment, let us enjoy the attractive and colorful flower art quietly in every detail. After a busy day, slow down the hurry pace to sit in a cozy sofa in the moderate sunshine, taste the full-bodied coffee or smell the book fragrance. In TONY FLOWER, you can enjoy the diversified flower art, the marvelous books, the premium coffee and the high-end life.

Being familiar with the touching stories about each floral vocabulary and knowing the romantic stories about each color, one can pursue fashion in a multicolored flower art world. TONY FLOWER seeks perfect with a dream of top-level flower art and strives for creativity by showing us wonderful moments. With well-chosen rare exotic flowers and trendy aesthetic concepts, TONY FLOWER blends the high-end flower art into custom themes, thereby planning and creating unique high-end weddings, private parties, fashion brand launches, etc. The world-class floral design team with aesthetic accomplishment comprehensively analyzes the life, advocates naturalness, stresses photographic lines and layouts, rejects everything that might affect visual effects and pays more attention to expressed emotions behind the vision.

Pure and fresh white lilies, pink and light yellow tulips, enchanting red equinox flowers, noble pale purple lavenders ... A kaleidoscope of matched and contrasted colors offers you a feast of colorful flowers that brings about fresh air, blooming mood and romantic life ornamented by perfect colors.

TONY, fashion icon and founder of TONY FLOWER, was born for fashion. Having got into various fields, he is now the leading figure in the fashion industry. As a fashion indicator, TONY extends his creative tentacles to all aspects of fashion life. And high-end flower art is no exception. With a unique taste, he seeks perfect in jade wares and silver plates, glimpses fashion in beautiful flowers, and incorporates the world's latest flower art concept into his design to meet the demand for higher quality of life.