Flowering the World Together, Planting Seeds of Opportunity for our Members.
We firmly believe that this strategy proposal and the ambitions it reflects will enable FloraHolland to again add future-proof value for our members and their customers, and for our staff.
The strategy is based on extensive research and many discussions with members, customers, staff and other stakeholders.
In the meetings starting on October 2, we are deliberately not presenting a fully formed strategy and concrete implementation plans. Given the unique nature of our cooperative, it is important for members, customers and staff to have an opportunity to give their opinions and input. So they can influence the final strategy.
We hope to see many members and customers at the meetings organised both in the Netherlands and abroad. Because only together can we get the floricultural sector to blossom.