During this year’s IFTEX show in Nairobi, Royal De Ruiter East Africa presents a regional coverage in a bid to ensure continued market growth in unpredictable economic times. In enabling this the breeder has established test cases and showhouses across the East African region, in line with their strategy for Creating Flower Business and a client-based approach to narrow the gap between breeder and grower.
Royal De Ruiter East Africa is also proud to welcome on board new Commercial Manager Guy Keeble in their drive to realize market dominance. Keeble has a strong background in logistics and will be a key force behind further generation of sales in the regions currently maintained by the breeder’s three showhouses of Nakuru, Naivasha and Timau. Their three showhouses locations’ altitudes are Naivasha 1900m, Nakuru 2300m and Timau 2500m.
“These micro-climatic showcases provide a platform for our clients to help reduce the level of error and prepare future multi-location varieties that are robust in marketability,” says MD Edward Agg-Manning
“Further to this we have seen these locations used by various buyers, traders and stakeholders in the industry,” he adds.
According to Edward, their novelty line development has been nothing short of phenomenal and an increased demand for Garden shapes and Niche lines has seen great success generated. De Ruiter East Africa has played a significant role in this development and will continue to breed develop and select for a rapidly changing market.
Among other varieties, De Ruiter is drawing partiular attention to the following varieties during IFTEX 2016:
- Ever Redd
- Lovely Rhodos
- Pink Rhodos
- Optical Sunset
Another mutation of the popular red rose Rhodos, Lovely Rhodos has average lengths of 70's, and Headsize of 5.5 in 1900 altitude. The rose has good opening and marketability performance with current production of around 110 per square meter in 1900m altitude.
Pink Rhodos® has a unique shade of Pink and grows a large attractive head with an average size of 5cm at 1700m altitude. The rose is a good choice for rose growers in high altitude areas. The stemlength can reach 80cm and above while the vaselife is an average 15 days.
A beautiful bi color with a nice glow. Averages length 60cm, headsize 6cm, vaselife of 11days and production of 130.
A nice novelty with an avergae length of 6ocm, production of 130, vaselife of 11 days and headsize of 5.8cm.
With a velvet hue and awesome length and head size she is expecting to turn heads across the globe. Ever Red averages 120 production, 6cm plus headsize and 6ocm plus stemlength.