FloraHolland Best Introduction Award 2014

And the winner of the FloraHolland Best Introduction Award  is…....:

Bloomingdale Roses Ltd Location at Timau, Mount Kenya

Last wednessday 4 June during the IFTEX2014 in Kenya at the network reception the Residence of the Dutch Ambassador, the "Best introduction Award" was handed out by Servaas van der Ven from Flora Holland

Bloomingdale has introduced the brand and products at the clocks of Aalsmeer in January of 2014. They are the winner of the Best Introduction Award because of the combined factors of communication, quality and availability. They have achieved this even though they are a newcomer to the flower industry.

Promotion:

Bloomingdale has designed a beautiful brand that not only comes back on the sleeves, but also in communication, presentations and even on a truck in Holland.

Quality and price:

From the start Bloomingdale as achieved very good quality and the presentation was superb. The buyers were quick to recognize and Bloomingdale has ranked among the top segment from Kenya quality roses from the start.

Availability:

The product supply was stable from the start as the timing of the introduction was done in a way that not only good quality was assured, also a good continuity was achieved. This was one of the determining factors for the success as buyers can optimally rely on Bloomingdale.

New assortment:

While partly choosing for established successful varieties, also new varieties were introduced; Nicoletta, Asante and Sundance.