Olij's robust selection for the Supermarket segment
Olij Roses has long established itself as one of the global leaders in rose breeding and propagation. With T hybrids that have made a mark in a large variation of markets, the company has embarked on a strategy to build an even more robust selection by focusing on expanding their supermarket selection through, early multiplication of promising varieties for increased vase life and production trials.
According to Sally Nicholas (Sales Manager at Olij East Africa), the Breeder has made progress in this new strategy with various varieties ready for growers across East Africa to explore.