The unique stage shows in the FDF Arena once again turned out to be veritable crowd-pullers. For the first time, the German master florists Jürgen Herold, Thomas Gröhbühl and Stefan Göttle presented trendy spring floristry and flowery designs for an urban target group.
The master florist Manfred Hoffmann and his team showed new ideas and stimuli for designing with house plants. On the occasion of the tenth anniversary of the "International Teachers of Floristry" group, teacher personalities from all over the world gave insights into their views on floral design and showed the cultural diversity of a profession. The exhibition specials and the marketing presentations included the "House Plants Calendar" and the new collection called "just chrys 2013/2014". Exclusive wedding floristry with the Avalanche rose was a genuine eye-catcher.
The creative competitions at this year's IPM bore the motto of "Now Growing Together …". The IPM Fair Cup 2014 went to Julia Erven, Blumenhaus am Hofgarten in Düsseldorf. She displayed the best "Decorative Potted Plant" as well. Mandy Kassulke from Duo Floral in Essen designed the most beautiful "Bouquet". Andrea Klostermann from Blumenhaus Ehling in Velen took first place in the "Tub Planting Arrangement" competition category.
"After a difficult year for the sector, IPM ESSEN 2014 has provided positive impetus. The exhibitors in the Floristry section are reporting to us predominantly good business and many interesting expert discussions. The FDF Event Centre was once again the meeting place for the international professional group. Our events and presentations inspired a creative sector. The media interest focused on the latest flowery spring trends. A lot of trainees obtained information from FDF about the wide spectrum of the florist's occupation," was the assessment made by Helmuth Prinz, President of Fachverband Deutscher Floristen e. V. - Bundesverband ("Trade Association of German Florists - Federal Association").