'Glazen Tulp Award 2014' for the four best market introductions
FloraHolland, 17 January 2014 (press release) – On the evening of Thursday 16 January, the winners of the FloraHolland Glazen Tulp Award 2014 were announced. This award is presented to the most successful market introduction and Rob Verlinden, TV presenter and chairman of the jury, announced the winners in the four categories of cut flowers, house plants, garden plants and sales concepts. The awards ceremony took place during a festive meeting at Hotels van Oranje in Noordwijk, The Netherlands.
The philodendron nursery Sjaak van der Sar from Zevenhuizen took first prize in the category of houseplants with its Alocasia zebrina - a lovely product with beautiful leaf stems, which suits modern interiors. There are few other plants with such beautifully patterned stems. This Alocasia zebrina is a clear innovation within the Alocasia group.
Ripaplant from Twello won the Glazen Tulp in the category of garden plants for their Verbena Lanai Twister Blue - a fantastic, and thankfully long-flowering Verbena with a gorgeous combination of colors.
Amigo Plant VOF from Heerhugowaard won the Glazen Tulp in the category of concepts for its Glowing Star in the dark® - a great concept that lights up these dark winter months. It makes a great gadget, too, and as such, it is a concept that appeals to a younger audience!
FloraHolland Glazen Tulp Awards
Each year, FloraHolland presents the Glazen Tulp Award to the most successful introduction to the market in the categories of cut flowers, houseplants, garden plants and sales concepts. Every year, hundreds of new products and concepts are introduced at FloraHolland. Product innovation has always been a particular strength of the Dutch floriculture industry.
