Focus on the Campaign for Canvassing the Up-and-Coming Generation and on Future Strategies for German Horticulture
(ZVG) At IPM ESSEN 2014, Zentralverband Gartenbau e.V. (ZVG - "Central Horticultural Association") (www.g-net.de), the ideal sponsor of IPM ESSEN, as well as the co-organisers, Landesverband Gartenbau Rheinland e.V ("Rhineland Federal State Horticultural Association") (www.gartenbau-rheinland.de) and Landesverband Gartenbau Westfalen-Lippe e.V ("Westphalia-Lippe Federal State Horticultural Association") (www.gartenbau-wl.de), will once again present their comprehensive spectrum of services in the Horticultural Info Centre in Hall 1A and will be available to answer the questions of the member companies.
Bundesverband Zierpflanzen (BVZ - "Federal Association for Ornamental Plants") (www.bundesverband-zierpflanzen.de), Bundesverband Einzelhandelsgärtner (BVE - "Federal Association of Retail Gardeners") (www.ihre-gaerternei.de) and Bund deutscher Friedhofsgärtner (BdF - "Federation of German Cemetery Gardeners") (www.grabpflege.de) will, with their subgroups, comment on topical questions from production and services in their exhibition contributions and will portray their new ranges of services on offer.
In addition to the professional associations, consultancy, scientific, research, training and ongoing training institutions will be represented in the Horticultural Info Centre and will present the latest knowledge to the visitors. One main focal point of the information provided by the associations will be the campaign for canvassing the up-and-coming generation which was initiated by ZVG. The recently introduced "Future Strategy for German Horticulture" will offer a great scope for discussions.
The Teaching Show 2014 which will bear the motto of "Energy Turnaround in Horticulture - ZINEG & Co. Are Showing How To Do It!" will make a contribution to this. Innovative and pioneering developments from the fields of energy utilisation, energy efficiency and new horticultural cultivation processes adapted to the energy concepts will be on display. The research association called "Zukunftsinitiative Niedrigenergiegewächshaus - ZINEG" ("Future Initiative on Low-Energy Greenhouses") will present its results from over four years of research work. Introduced for the first time at IPM 2010, "Grünes Medienhaus" (GMH - "Green Media House") (www.gruenes-medienhaus.de) initiated by Zentralverband Gartenbau e. V. has become firmly established as a reliable partner in questions relating to horticultural public relations. Over 70 times per year, the representatives of the consumer media receive interesting articles and photographs on horticultural subjects. Every year, GMH's work results in several thousand publications which reach readers in the three-figure million range. By addressing the press, GMH thus guarantees that, with its high-quality products and services, horticulture is present in the public and is perceived positively.
Since 2012, Grünes Medienhaus has, as the lead agency, been supervising the new Campaign for Canvassing the Up-and-Coming Generation organised by Zentralverband Gartenbau e. V. Young people obtain information particularly via modern information channels, i.e. the classic Internet and the so-called Web 2.0 (e.g. Twitter, Facebook and Youtube). The marketing measures for canvassing the up-and-coming generation are consistently focusing on the online sphere (www.beruf-gaertner.de, http://www.facebook.com/beruf.gartner and http://twitter.com/BerufGaertner) but are naturally being backed up by classic advertising materials such as flyers and rollups and by active press work.
The subscribers to the online information system called "hortigate" (www.hortigate.de) are always optimally informed. hortigate will present itself at IPM ESSEN 2014 within the framework of the Teaching Show. In one database, hortigate bundles expert information published all over the country. By e-mail (amongst other ways), subscribers are continuously supplied with topical information.
Of course, the Plant Innovation Showcase will not be missing in 2014 either. The visitors may be curious about what highlights will receive the coveted marks of distinction in 2014. For the first time, Arbeitskreis Neue Zierpflanzen ("Working Party on New Ornamental Plants") will be represented within the framework of the Innovation Showcase and will present the results of its current activities. Here, a survey of the visitors should serve to estimate the value of the innovations. The Innovation Showcase will be jointly staged by Zentralverband Gartenbau e. V. and Messe Essen GmbH. Also in the Horticultural Info Centre in the "Green City", FGG Förderungsgesellschaft Gartenbau mbH ("Company for the Promotion of Horticulture") will present its comprehensive, exclusive range of goods and services available to member companies of the horticultural associations.