IPM ESSEN: At Messe Essen on January 28 - 31, 2014

In this respect, IPM ESSEN will be an international ordering fair as well as an ideal network platform for maintaining and extending business contacts and a pioneering sectoral event for innovations and market opportunities.

Internationality will be the Advertising Sign of IPM ESSEN 2014
What significance IPM ESSEN has for the worldwide green sector will be highlighted by the strong and constantly growing international participation: In the Technology section alone, 24 nations will introduce their products; for the first time, India will be represented in this sector. Guatemala will be represented at IPM ESSEN again. Turkey will be involved with cooperative participation once more after a break; Taiwan, Hungary, Poland, Belgium and the Netherlands are planning to enlarge their cooperative booths.

Green City: Meeting Place for Associations and Experts
The trade visitors will find topical and relevant sectoral subjects in a concentrated form in Hall 1A in the Green City. In the Info Centre, associations and organisations such as Zentralverband Gartenbau e. V. (ZVG - "Central Horticultural Association"), Landesverband Gartenbau Rheinland e. V. ("Rhineland Federal State Horticultural Association") and Landesverband Gartenbau Westfalen-Lippe e. V. ("Westphalia-Lippe Federal State Horticultural Association") will provide information about services and available ranges. The ZVG Teaching Show will offer massed expert knowledge about "Zukunftsinitiative Niedrigenergie-Gewächshaus"

(ZINEG - "Future Initiative on Low-Energy Greenhouses"). The objective of the joint project is to keep the consumption of fossil energy and the CO2 output as low as possible by utilising innovative technologies.

The Innovation Showcase in Hall 1A will focus on new and unknown breeds - since 2008, a permanent constituent of IPM ESSEN. On the day before the opening of the fair, a knowledgeable jury will choose the best innovations from international plant breeders in the following categories, "Flowering and Green House Plants", "Spring-Flowering Plants", "Bedding and Balcony Plants", "Cut Flowers", "Perennial Plants", "Woody Plants" as well as "Tub Plants". All the innovations will be exhibited throughout the period of the fair.

The special show in the G&V Creative Centre will provide new creative stimuli. And BLOOM’s appearance will offer not only the accustomed diversity of subjects but also, this time on the occasion of the 20th anniversary of "profil floral design", particular highlights. Another anniversary: For the tenth time already, international teacher personalities will present themselves under the auspices of the International Teachers of Floristry.

It will be the meeting place of the top-class florists from all over the world: The FDF Event Centre will stand for thrilling live demonstrations and floristic design to get to grips with. Fachverband Deutscher Floristen - Bundesverband e. V. (FDF - "Trade Association of German Florists - Federal Association") will present itself here with its federal state associations and partners. Attention will centre not only on information and advice about training and ongoing and further education but also on various exhibition specials and marketing presentations. The "House Plants Calendar" will demonstrate how floral refinement can turn the potted plant into a genuine sales hit. The new collection called "just chrys 2013/2014" will offer creative ideas for a customer-oriented display of the top seller chrysanthemum in the specialised flower business.

The unique stage shows in the FDF Arena will be veritable crowd-pullers. For the first time, the stars in the sector (Jürgen Herold, the reigning German Florist Champion, Thomas Gröhbühl, Germany's Florist Champion in 2010, and Nicolaus Peters, the winner of the German Florist Championship in Berlin in 2008) will be in the limelight together. They will present trendy spring floristry and flowery ideas for an urban public from the hands of masters.

IPM ESSEN is far from being just the most important ordering platform in the sector. The wide diversity of the presented plant world, the high internationality of the exhibitors and the visitors, the meeting-up of all the participants in the value added chain in horticulture as well as the high proportion of decision takers coming together in Essen make IPM ESSEN the global network platform. Amongst others, umbrella associations and international organisations such as EDRA (European DIY-Retail Association), ENA (European Nurserystock Association), AIPH (International Association of Horticultural Producers) and Union Fleurs (International Flower Trade Association) are therefore using the trade fair as their meeting place to an increasing extent.

IPM ESSEN is well-known not only for its widespread exhibition range on offer but also for its informative supporting programme: In 2014, the international Horticultural Forum will be dedicated to the horticultural and plant industries in Turkey. Experts will portray the current economic situation and will provide information about new market opportunities.

As is tradition, the "green associations" will, together with Messe Essen. once more invite people to the Training Day in 2014 as well. With the motto of "I LOVE GREEN - Experience Green Occupations Live", pupils from Classes 9 and 10 at general schools will be provided with comprehensive information about the occupations of gardeners and florists.

The competition highlights at IPM ESSEN 2014 will include the international "Color Your Life Award" which will be conferred by Messe Essen and Blumenbüro Holland ("Holland Flower Office"). Woody plants and perennial plants with significant extra value will be sought. During the fair, all the nominated plants will be presented in a common exhibition area. The trade visitors will be able to cast their votes on three days before the expert jury makes its judgement on Thursday, January 30, 2014.

OPENING TIMES
IPM ESSEN 2014 will be open exclusively to trade visitors every day from
9.00 a.m. to 6.00 p.m. on January 28 - 31, 2014