To May is the export turnover of flowers and plants from the Netherlands to € 2.6 billion, which is 3% less than last year. This is evident from the export figures of HBAG Flowers and Plants in Aalsmeer. The flowers there is a contraction of 2% to € 1.6 billion in the pot and bedding plants down 3% to € 1 billion. Last year to May recorded a plus of 6%. Especially the extremely long, cold spring in many parts of Europe experienced marketing flowers and plants nuisance. In the month of May this year, the export turnover shrank by 4% to € 613 million, while last year was recorded a plus of 15% to € 637 million.
The weather in Europe has a significant impact on the sale of flowers and plants. The extremely long, cold spring in many parts of Europe caused a drag on the marketing of particular garden plants. That came on top of the effects of the economic crisis, which consumers have less to spend. The other side of this coin is that consumers in Europe still continue to buy flowers and plants to cheer. Everyday life But it is also noticeable that large expenditures are made. These product groups on special occasions such as weddings and anniversaries less easy
Extreme growth in 2012
Compared with 2012, there is a contraction in the export value of flowers and plants, but last year was an extreme increase in the same period totaled 6%: plus 8% for cut flowers and plus 3% for the pot and garden plants. This year there until May a contraction of 2% for the cut to € 1.6 billion in the pot and garden plants is the decline 3% to an export turnover of € 1 billion.
Compared to 2012, the export turnover behind, but compared to 2011 and previous years, exporters of flowers and plants increased realized. ,, The plus of 6% until May last year was extremely good and which shrank to an increase of 3% over the year. That should be taken'', in the interpretation of the current contraction of Bijleveld said Tom HBAG Flowers and Plants in Aalsmeer.
In the top 3 destinations Germany sales (-5% to € 828 million), England (-1% to € 367 million) and France (-3% to € 301 million) were exporting the first five months this year, a relatively sharp contraction collect. These countries sign for 57% of export revenues. Number four gave Russia to refrain from 2% to € 136 million, but this market growth last year climbed to May by 41%. The extreme growth in Eastern European destinations mutes, as signals HBAG Flowers and Plants. With the cold spring as an explanation for the decreased spending in North West Europe can still be counted on a limited export growth in annual revenue. It will hold the contraction in southern Europe and there is little sign of recovery, as evidenced by the export statistics through May: Italy (-10% to € 116 million), Spain (-26% to € 31 million), Portugal (-17% to € 12 million) and Greece (-30% to € 8 million).
The average decline in export sales combined with increased costs down the yield in exporting wholesale. Accounts receivable and credit management require much attention. The effect of the bankruptcy of some major players early this year has resulted in less demand balance. Sales to retail customers primarily from the eliminated wholesale companies is largely provided by other parties.
Additional efforts are needed to lift as last year, export sales at the same level but the wholesale quite confident. ,, In the luxurious and exclusive segment and in real shrinkage areas, sales difficult, but at the same time confirms that flowers and plants addresses a need to give'' everyday life a more cheerful tone, the perception of exporters.