Especially for the foreign members of FloraHolland, the Dutch auction made it possible to sell direct to buyers who are not situated in the Netherlands. The advantage for the growers is that they are sure about their payment and a minimum terms of payment.
Before, non-Dutch companies could not buy direct at FloraHolland. They had to buy through a Dutch exporter. This is not necessary anymore for buyers in EU countries. Importers from other countries are not allowed to buy direct at the auction. This is because their payments cannot be guaranteed through the banks.
According to FloraHolland a small number of companies out of the Netherlands have started buying at auction. It was especially the wish of foreign members, like in Kenya, to make this possible, because they have clients who are not located in the Netherlands.