The National Lonely Bouquet Day will take place on Sunday the 24th of June. The ultimate goal of this initiative is very simple, florists and flower lovers all around the world dedicate one day a year to making strangers happy. The method chosen to achieve this goal is… flowers!
What began as a simple idea to spread the joy of flowers throughout our local countryside has blossomed into an initiative that florists and flower lovers throughout the world have embraced. After-all, the beauty of flowers knows no boundaries… this campaign has proven it can’t be confined to just one country.
As the day falls at the tail end of British Flowers Week it seems a great opportunity to use some British beauties too perhaps?
The basic concept of the Lonely Bouquet goes a little something like this:
1. Florists will gather a small selection of flowers together.
2. The flowers will be arranged into a bunch, bouquet or arrangement.
3. A message will be added to the bouquet something along the lines of - "Adopt me please, I'm looking for a new home. Perhaps I can live with you or a loved one? Please take me. Our flower friends would love to hear from us and find out where we ended up. Please let them know at www.facebook.com/thelonelybouquet" or add your own business facebook page, you can change this message to encourage an image to be uploaded etc.
4. The arrangement will be left for a lucky local to take home.
5. Voila! The flowers will be found and will surely put a smile on a stranger’s face.
6. The greatest stories are told on facebook - messages of enjoyment that's been spread.
Although it's a wonderful campaign to spread joy what has been shown time and time again is that givers gain. Receipients that come across these flowers are only too happy to share they're delight and stories, they post wonderful comments on business facebook pages and it results in the most wonderful marketing success and feel good phenominan.
So why not consider putting a selection together this Saturday and drop them around the area on Sunday along with the all important message.
Remember to use social media to put out a message about what you're doing too perhaps something like: "Watch out for one of our lonely bouquests in @your home town, these flowers that are in need of a good home. We hope you are lucky enough to find one - if you do, please tell the story of how you adopted the bouquet and where they ended up. "
Why not go a step further and on Saturday explain:
"Tomorrow is lonely bouquet day! We'll be getting involved and placing bouquets around @your home town. Whilst you maynot be lucky enough to find one we do hope that knowing Sunday is 'The Lonely Bouquet Day' might put a smile on your face." and / or
"Tomorrow is lonely bouquet day! We'll be getting involved and placing bouquets around @your home town If you'd like to brighten someones day pop in and collect a bunch to share the feel good factor that will be spread around @your home town and the world!"
You can find more information about the campaign and share what you've done to get involved at www.facebook.com/TheLonelyBouquet and www.fleuropean.com/international_lonely_bouquet_day/