Floramedia launched the first Green Trend Journal. The 'Green Trend Journal 2019' is a follow-up to the Green Trend Report 2017/2018, released last year, and provides an update on trends in the green sector for the coming year.
Trend update for the green sector
As a grower, it is no easy task to stand out in a highly competitive market. Floramedia wants to help its customers achieve this through market intelligence, in the form of trends. With the 'nanotrends' described in the journal, Floramedia can advise companies in making the right choices to develop their products into strong brands. The journal serves the same purpose as the Green Trend Report of 2017/2018: advise green companies about their position in the market, inspire them to shape their own vision of the future, create and produce new labelling and packaging concepts for flowers and plants, and, as a result, successfully reach new target groups.
Five green trends in the spotlight
In the journal, Art Director, Judith Klute, together with her creative team of designers and stylists, discusses the trends that will emerge in the international flower and plant market in the coming year. The Green Trend Journal illustrates the social movements at an even more detailed level. With text and images, the new trend update leverages five nanotrends to go deeper into the megatrends of Urbanisation, Aging and Technologisation described in the previous report. In addition, the trends are supplemented by data collected by market analysts.
The Green Trend Journal 2019 is published on one folded sheet of sustainable FSC paper and the shape takes into account minimum cutting loss. The Journal also fits exactly into the interior of the Green Trend Report 2017/2018, for added convenience.
"There is a new generation of consumers who need local, sustainable products with a good story. Whoever wants to have a role in the future will have to adapt", said Judith Klute, Art Director.