Since inception, Flower Optimal Connection has been a market leader in offering strategic solutions and efficient unpacking services to flower growers from Kenya and other countries. The company effectively bridges the gap between rose growers in Kenya and the main markets in the Netherlands and Germany. This Valentine's Day is no different; because stems upon stems of the best red roses from Kenya are set to reach the vast markets via Optimal Connections.
In his Market report as at the close of January 2018, Ishai Sharon, the Head of Roses Department at Optimal Connection noted a surge in demand for the reds in the main markets. He also pointed out a distinct advantage in sales during this period because this year's Valentine's Day is on a Wednesday. This means more sales days, including 2 days after the weekend. CLICK HERE FOR MORE ON ISHAI'S REPORT.
“Rose Safari” is a unique concept initiated by Flower Optimal Connection where the best premium rose varieties from carefully selected top farms in Kenya are uniquely packaged and delivered fresh to florists across Europe. Rose Safari delivers a premium assortment at a +/- 15/20 % discount when compared to the same quality and size roses coming from South America.
This Valentine's Day
These are some of the Kenyan red roses expected to perform exceptionally this Valentines Day. All these roses are handled by Flower Optimal connection.
Rhodos is premium rose variety by breeder Royal De Ruiter. Since introduction to the market, this rose has continuously enjoyed a quite favorable demand. Rhodos has a clean color and expressive shape. She also has good stemlength and a good headsize. The rose is grown and exported exclusively by PJ Dave Group in Kenya and handled by Flower Optimal Connection at the Dutch Auctions.
In its own stellar way, Ever Red's deep red color ideally compliments her huge head and long stem. Ever red is grown in high altitude. Flower Optimal handles Ever Red by AAA's Chui Farm. Chui Farm produces some of the most exclusive and exceptional Kenyan roses under the brand name Bellissima.
A large red from breeder United Selections, Madam red is a market favorite with a vaselife of 14-16cm. Madam red is also available via Flower Optimal from AAA's Chui Farm that operates under the brand name Bellisima.
Explorer is a beautiful hybrid T rose created by breeder Interplant roses. The rose is touted to be conquring the world with her nice shape, good vaselife and long stems. Explorer is also one of the premium roses under Optimal Connection's Rose Safari collection.