bloomon on 11th January launched its new collection FLOW. Completely inspired by the Japanese philosophy ikigai (ie-kie-gah-ie) which means that what makes you happy. This collection is more than just flowers: expected pure inspiration for finding your flow.
The inspiration for this winter took bloomon from Japan. From the island of Okinawa to be exact, where people are living longer and healthier remarkably old. And that depends on their ikigai again they say.
"Our new collection is about the energy that connects us about balance, beauty and feeling reconnected with nature, the collection is inspired by the Japanese ikigai philosophy -.. Finding your." Reason of being "all, we are all on looking for ways to feel happy and healthy. after the Danish hygge and Swedish lagom is ikigai the newest spa trend. Everyone has a ikigai. You can find him after a long process of self-reflection and self-discovery, "said Paul Aguirre, director Concept & Content.
Get harmony in home
Flowers not solve your problems magically. But they make you awfully Zen. Because they arrange stem for stem example. Or get to know them better. So this month starts the tulip season. A flower with its rays in many homes for hundreds of years. A yellow tulip symbolizes positive thoughts. And pink for happiness and self-confidence.
Style director Anton van Duijn, "expect except enchanting tulips too soft willow catkins, a colorful Antirrhinum, beautiful blue-purple iris, or maybe even a romantic ranunculus."
FLOW surprised with an inspiring color palette and special seasonal flowers. The collection is available from January 11 to March 21 via bloomon.nl .