Growth strategy and Cooperation 2020 – these are the most important subjects in this new vlog by Lucas Vos. The growth of floriculture products is happening not so much in Europe as in plenty of other places.
The Netherlands fulfils the role of 'hub' very well, but that growth has not yet trickled down to the Royal FloraHolland growers. To retain current customers and to attract new customers to our platform, we need to do three important things. Are you curious about Lucas' vision? Then watch his vlog.
Vlog #17 Lucas Vos: “Do you benefit from our growth strategy?”
Cooperation 2020: this is what you find important
'The cost maker is the cost bearer' principle, differentiation among members, and retention of the 100% sales obligation. In session 4 of Cooperation 2020, our members stated that these are the relevant subjects to them. Lucas urges you to also take part in session 5 which is scheduled in the next few days.