Edward Manning is a person who wears his enthusiasm on his sleeve. This is immediately apparent when you speak to him or peers in the floriculture industry who have had a chance to interact with him over the years. The immediate former MD at rose breeder De Ruiter East Africa brings this enthusiasm, unique drive and concise vision to Greenlife Crop Protection Africa Ltd where he embarks on a new role as the company's Commercial Director.
Edward joins Greenlife Crop Protection Africa, a company regarded as one of Africa's biggest names in agronomy at a time when the firm is creating notable inroads with regards to sustainable solutions in soil and crop management. Greenlife Crop Protection Africa under the leadership of CEO and founder Festus Mwaniki has propelled into a leading agrochemicals, seeds and farm equipment’s company in the African continent. The company's primary focus is on supply of quality and affordable wide range of crop protection, pest control products and general agricultural and public health consultancy.
A few days before the 2017 Naivasha Horticultural Fair, Flowerweb had an exclusive chat with Edward Manning on his background in horitulture and floriculture and his vision as he assumes the mantle of Commercial Director at Greenlife Crop Protection Africa. He shares his excitement saying that he looks forward to serving the market and by doing so ensuring that Kenya maintains its position in the world as a global market leader in Floriculture.
Tell us a little bit about your background in horticulture
I started out in Floriculture following my graduation from the Royal Agricultural college in 2007 under the late Pim Preesman and Late Honorable Njoroge Mungai at Magana. The inception into this dynamic industry was well received and I became well versed in plant physiology and breeding with a significant element of commercialization of Rose varieties under the leadership of Siddarthur Biswas. I later progressed into market leading breeder De Ruiter and was pleased to lead the company for the past 4 years with novel developments in Nakuru and Mt Kenya as well as significant market share increases.
As the new Commercial Director for Greenlife, what is your role in helping the company scale further and achieve its mission?
The role of Commercial Director for Greenlife will be to me the most significant and exciting challenge yet; and will involve a significant program of Re Branding as will be seen during the Naivasha Horticultural Fair. I will offer bespoke services and ensure supply chain integrity at every step of the way. In my role, I am preparing a sustainable and robust commercial framework for Greenlife Crop Protection.
What can you tell Kenya floriculture and horticulture growers about Greenlife products?
Greenlife offers a huge and turnkey product portfolio and we can offer a solution to almost every evolving problem encountered in Horticultural practices. Unique and market conducive products that ensure farm economic viability. By this statement I offer you the right product at the right price.
Give us a breakdown of some of your services?
Greenlife offers an agribusiness solution to a fast changing market this includes agronomy services, 3rd party trialing options and high levels of service delivery.
What can growers visiting the forthcoming Naivasha show expect from Greenlife?
The Naivasha Horti Fair is a significant platform for which Greenlife is proud to both introduce myself and her new brand with a focus on our vision which is: "To be the model and reference company for quality agrochemicals, seeds, farm equipment, public health and nutrition products in Africa".
What is you personal approach with regards to customer service and also managing your staff?
I will try to ensure that a robust workforce translates to a sustainable business model, Greenlife prides itself on cultural diversity and training programs that ensure we breed pragmatic entrepreneurs within the company.