The Flower Optimal Connection team was present during this year's IFTEX show with an expansive quest that accomodated Summer flower growers.
The team led by Schmulik Kedem included Ishai Sharon and Jan Renting who specialize in trade of roses and Dudi Bonomo who brought in his specialty in summer flowers. Flower Optimal were pleased with the array of varieties on display at the show, citing this as a reflection of a growing market with an even brighter future.
Visitors at the show also got a chance to learn more about the Rose Safari line which features exclusively selected premium roses from top Kenyan rose growers. The Rose Safari selection is a brand that draws similarities between Kenyan top roses and the country's most prolific safari destinations. The roses are packed in special ‘Rose Safari’ boxes and shipped directly to florists across Europe.
During the show Flower Optimal officially presented Bellisima Roses with their award won during this year's Flower show at Keukenhof.
Connecting a Strong Chain
With convenient locations at all Flora Holland auctions, Optimal Connection offers strategic solutions and efficient unpacking services to growers. Founded in 1999 by floriculture trade expert, Schmulik Kedem, F.Optimal services include; preparing flowers for sales at the auctions, accessing feedback regarding quality issues, market information, direct deals, Web Shop and auction presales.